Apple apologized to Chinese consumers very smart

      U.S. time on April 1, the Chinese version of the Wall Street Journal published an Apple China released signed by CEO Cook letter letter to Chinese consumers. The letter said, Apple realized that due to the lack of external communication in this process and lead to the speculation that Apple arrogance do not care or do not attach importance to consumer feedback. For any concerns or misunderstandings this gives consumers express my sincere apologies.
In a letter of apology, Cook said, In order to further improve the level of service of Apple in China, four adjustment being implemented: one to improve the iPhone 4 and iPhone 4S repair policy; Apple official website to provide simple and clear maintenance and warranty policy statement, intensify supervision and training of Apple Authorized Service Provider; Fourth, to ensure that consumers can easily contact Apple Feedback Service related issues.
Apple said the iPhone 4 and iPhone 4S are three ways a repair: found within 15 days from the date of purchase for the consumer refund or replace an enjoy the recalculated 1 year warranty iPhone ; 15 days after issue, replace the part depending on the circumstances; replacement parts also can not be quickly repaired iPhone, to provide consumers with a part of the re-assembly of the device, with a new part, only retain the consumer the existing iPhone 4 or iPhone 4S back cover.
Apple to apologize is the smart thing, Although Apple is not a company willing to readily admit they do rarely to apologize to the user. Apple CEO Cook Last apologize iOS6 after the release of the new version of map defects numerous, and the public apology, we can say that Apple's smart move. The key point is Apple is not only verbal will air, but there are specific measures to solve the problem for consumers, this is the correct approach to a business towards the interests of consumers.
Many people think that Apple did so, taking into account must not lose the Chinese market, China has become the second largest consumer market for Apple in addition to the United States last year, Apple products in the Chinese market sales reached $ 230 billion, accounting for the Apple Worldwide 15% of the total sales. Some truth of this analysis, Apple's global business strategy will be more inclined to treat Chinese consumers like China should be like God, so you can expand the broader market.
After a few days the Chinese official media "indiscriminate bombing", Apple had to lower the noble head. It seems that this letter of Apple technology era darling and also a little afraid of the one-third of Big Brother the public opinion. The fact that Apple does not to the media and would not bow to the media, and its head is a knock to the Chinese consumers. In Apple's eyes, the consumer is the most important, and the media is just a tool, and may not be entirely consumer tools.
China's tainted milk, serious food security problems, it is related to the public health of the big, official coal respond to such enterprises Hengmei legislation mesh. As can be seen from the things Apple apologize, media monitoring is effective, if the interests of the Chinese consumers, the media if they can come up with a deal with Apple's momentum, I believe Chinese consumers will benefit. If Apple event just consumer services, I am afraid that the media may not be such a big fuss. As for this the Apple event behind what mystery, I'm afraid only God knows.